What is Digital Marketing? Benefits, Types & Examples
For businesses, this practice is beneficial because it allows them to reach that party’s followers. A full-service digital marketing agency (like WebFX) can manage your social media accounts, redesign your website, optimize your web pages and content for search engines, and more. A digital marketing agency will cover your business’s digital marketing needs by implementing and managing innovative strategies to market your products and services online. Many online marketers specialize in different types of digital marketing, like SEO, PPC, content marketing, and social media.
Previously, Janette owned a boutique marketing agency and served as a Chief Marketing Officer for a leading professional training services provider. In addition to the software and hardware you’ll need to start digital marketing, you may also need digital marketing training. So, embrace the world of digital marketing, stay curious, and never stop learning.
types of digital marketing
You could be either the promoter or the business who works with the promoter, but the process is the same in either case. In addition to the elements above, you need to prioritize technical SEO, which is all the back-end components of your site. Improving your technical SEO can help search engines better navigate and crawl your site. There are tools for audience targeting, email marketing, SEO, paid social ads, and more. Before you start thinking about what content you’ll create and which channels you’ll share it on, consider what your end goal is.
It supplements traditional marketing methods by offering an innovative approach for companies to engage with consumers and analyze their behaviors. Digital marketing started to become popular with the widespread adoption of the internet in the 1990s. They use channels like social media, email, websites and search engines to promote products, services or ideas.
Customer Acquisition Cost (CAC)
Nowadays, everyone is connected to the internet through their mobile phones and laptop devices. Understanding why digital marketing is essential for businesses aiming to succeed online through modern marketing and for individuals looking to make a career in digital marketing. Digital marketing, or online marketing, strategically promotes brands, products, or services using various digital channels and technologies. With the rise of the internet and mobile devices, businesses now have huge opportunities to reach a global audience.
Download our free social media content calendar to get your social strategy up and running. Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts. Digital marketing helps you track campaign performance day to day, so you know which channels are performing well and which aren’t. The beauty of digital marketing is that it’s relatively easy to track results.
Skin care brand Beauty Pie has a blog that shares insights and answers questions to help shoppers make a purchase. Pay-per-click (PPC) is an advertising model where you pay for every click on your ad. It’s also known as the cost-per-click (CPC) model and is most prominent on Google, Facebook, and Instagram. Digital marketing not only attracts shoppers but educates them on why they should buy from you and ultimately guides them toward a sale.
In fact, marketing automation software is used by 88% of marketing organisations. Sign up for our monthly marketing newsletter to get the latest research, industry insights, and product news delivered straight to your inbox. SEO helps your business show up when users search terms related to your business.
Content marketing is when businesses create or curate content, usually via a website blog. In fact, more than half of marketers use blogs in their digital marketing strategy. Content is effective for building relationships with new and existing customers, generating awareness about your brand and products, boosting SEO, and establishing authority in your chosen niche. Business to business (B2B) digital marketing is the act of promoting your products or services to other businesses or organizations.